Deliver impactful
marketing journeys.
At Journey DNA, we work with Salesforce Marketing Cloud enterprises and other clients to achieve best-in-class campaigns. Understanding data and optimizing journeys is part of our DNA.
Marketing automation is complicated. We have solutions.
The Problem:
Your team is stretched with bandwidth and resources — and you need to meet demanding goals. Meanwhile, the marketing marketplace is becoming exponentially more sophisticated, customers are expecting more, and your competitors are challenging you at every angle.
The Solution:
At Journey DNA, we believe it is foundational that the customer’s DNA should guide the customer’s journey. This brings your customers to the forefront of personalized marketing content; delivering at the right time, in their preferred channel. These communications are implemented in the form of our consultancy placing your customers in the right journeys, including: 1) nurturing, 2) promotional, 3) cross-sell/up-sell, 4) loyalty/retainment, 5) evergreen/always-on, and more — all pulling in from smart, data-mined or automated decisions.
is your consulting partner to help you get there.
Journey DNA Services:
Salesforce Marketing Cloud Consulting
- Full Salesforce Marketing Cloud (SFMC) Implementation Service (B2B or B2C)
- Interaction Studio/Personalization Studio Implementation
- Functional Consulting
- Email Studio, Content Builder, Automation Studio, Journey Builder, Contact Builder, Mobile Connect, Einstein, and much more.
Data Pipelines & Data Migration Automation
- ETL/ELT
- API
- SFTP
- Automation Studio
- Microsoft Azure/Databricks
Email Design & Development
- Email Templates
- Email Design
- Email Development/Builds
- Email Configuration/Execution
Smart Targeting & Data Science
- Hyper-Segmentation
- Smart Analysis/Data Mining
- Always-on Algorithms
- Reporting
CONTACT US TODAY TO DISCUSS YOUR MARKETING, DATA, OR AUTOMATION NEEDS.
OR, TAKE A AT OUR BASE-LEVEL PRICING PACKAGES.
Previous Work:
Salesforce Marketing Cloud implementation for 3 business units + 4.6% avg. click rate
Data migration, IP warmup for B2B/B2C subscribers, data architecture, subscriber management, triggered emails from website forms, curated journeys based off user engagement, email creative, design & execution, SMS & MMS set-up and triggered messages, Social Studio set-up, and created Cloudpages, as the Salesforce Marketing Cloud POC.
Salesforce Marketing Cloud Implementation
As a subcontracting agency, we've built the data architecture, implemented IP warmup, subscriber preference center, re-built email content for responsiveness, and created automated journeys based on website events, like cart abandonment.